How We Collect and Use Information
We collect two types of information: personally identifiable information and non-personally identifiable information. Personally, identifiable information is information that identifies you or can be used to identify or contact you (“Personally Identifiable Information”). We also may collect information that by itself typically cannot be used to identify or contact you, such as demographic information (e.g. age, profession or gender), IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Site (“Non-Personally Identifiable Information”).
Personally Identifiable Information we collect may include your name, email addresses, postal addresses, ZIP code, telephone number, credit card information, date of birth, gender, age, passport information, frequent flyer information, user name and password, and other information either desirable or necessary to provide quality services to our customers and visitors. We may also collect information about you such as your use of the Site and communication preferences.
To the extent we are able to do so, we may link your Non-Personally Identifiable Information with your Personally Identifiable Information. We may also link information collected online with information we collect offline or that is collected online by third parties.
Alacrity Travel & Lifestyle may use the information collected from you to provide the services that you have requested from us. We may also use your personal information to send you targeted messages, publications, news, and information about events, special offers, promotions, and benefits. Alacrity Travel & Lifestyle may use third-party service providers to send and distribute e-mail and to perform other marketing and support functions. We may use the information we collect from you to improve the content of this Site, to enhance users’ experiences when visiting this Site, and to customize the content and layout of this Site for each individual user.
Sharing of Personal Information
We also may share with third parties aggregated demographic and statistical information that is not personally identifiable.
Alacrity Travel & Lifestyle also may disclose an individual’s personal information:
- to a person who in the reasonable judgment of Alacrity Travel & Lifestyle is seeking the information as an agent of the individual;
- in situations where sharing or disclosing your information is required in order to offer you products or services you desire;
- to a third party or parties, where disclosure is required or permitted by law;
- to any other entity that acquires all or a portion of our organization by merger, reorganization, the operation of law, or a sale of some or all of Alacrity Travel & Lifestyle assets.
Alacrity Travel & Lifestyle may be required to use or disclose your information in connection with a legal action or other proceedings, including without limitation, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.
Through the Site, Alacrity Travel & Lifestyle may make available areas that allow for user interaction, including blogs, forums, bulletin board services, chat areas, or other message and communications features. Some of these forums may require registration. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information.
Alacrity Travel & Lifestyle does not knowingly solicit or collect personal information on the Site from children under the age of 18 without prior verifiable parental consent or proof of emancipation. If Alacrity Travel & Lifestyle learns that, despite these measures, an unverifiable child under the age of 18 has submitted personally identifiable information to Alacrity Travel & Lifestyle through the Site, it will take reasonable measures to delete such information from its records and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law).
How We Store Your Information
Alacrity Travel & Lifestyle is committed to protecting the security of any personal information you provide to us. We maintain commercially reasonable safeguards to maintain the security and privacy of personal information that you provide to us. After you have submitted your information online to Alacrity Travel & Lifestyle, we recommend that you end your browser session before leaving your computer. In spite of these protections, Alacrity Travel & Lifestyle cannot guarantee the security of any data submitted over the Internet. After your information reaches Alacrity Travel & Lifestyle however, it is stored on servers (or in the case of information received from you in person, in writing or over the phone, in physical storage areas) protected by procedures and technology designed to block reasonably foreseeable intrusions by unauthorized third parties.
European Residents: Transfers of Data Outside Europe
Please note that if you are resident in the UK, European Union or European Economic Area (“EEA”) we may hold your personal information outside of the EEA. For instance, your personal information may be held by us in the United States (which has been recognized by the European Commission as having an adequate level of privacy protection).
We may also need to transfer your personal information to travel suppliers and other third parties outside of the EEA, for instance where a supplier is based outside of the EEA. Countries outside of the EEA may not have the same level of privacy laws as exist in the UK, the United States, and the EEA. We will take reasonable steps to ensure that your privacy rights are protected.
From time to time, you may receive periodic mailings, telephone calls or e-mails from Alacrity Travel & Lifestyle with news or other information on events, products, services, discounts, special promotions, upcoming events or other offers from or on behalf of the Alacrity Travel & Lifestyle. If at any time you wish to stop receiving emails or mailings from Alacrity Travel & Lifestyle please send us an email to [email protected] with the phrase “Privacy Opt-out: Alacrity Travel & Lifestyle Mailings” in the subject line, or write to us at the address provided below, and we will remove you from Alacrity Travel & Lifestyle’s mailing list. Alternatively, for e-mail communications, you may opt-out of receiving such communications by following the unsubscribe instructions set forth at the bottom of most promotional e-mail messages from Alacrity Travel & Lifestyle.
Third Party Websites
Do Not Track
Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request. As noted above, third parties, such as our advertising partners, may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. Third parties’ use of data relating to you and responsiveness to do-not-track signals is governed by their respective privacy policies.
Can I access my information and whom do I contact for more information?
If you would like to update or correct your information or modify your communication preferences, or if you have questions regarding this Agreement or the use of information collected, you can contact us at:
Attn: Privacy Officer
Alacrity Travel & Lifestyle
900 E Pitkin St #101
Fort Collins, CO 80524
Email: [email protected]